Privacy Policy

Hammer Price is a service (“Service”) that allows individuals to follow multiple live auctions in real-time. Hammer Price is created and distributed by Live Auction Results, LLC (“Live Auction Results”). At Live Auction Results, we respect your right to privacy and we understand that users of this application (“App”) and visitors to our website located at (“Site”) need to control their personal information. The privacy policy below describes how we collect, use, and protect information from our users.

What information does Live Auction Results receive and how do we use it?

When you sign up for Hammer Price and other services, we may ask you for your name and contact information (such as an email address, phone number, or physical address) ("Personally Identifiable Information"). We may also request non-identifiable information about your personal preferences, age, and gender, among other things ("Non Identifiable Information"). This information lets us provide personalized services and communicate separately with you. We also collect, analyze, and aggregate additional information about our users and their behavior ("Other Collected Information").

Other Collected Information may include:

Cookies. A “cookie” is a small data file that can be stored on your device when you visit certain websites. We use cookies to collect, store and sometimes track information for statistical purposes to improve the services we provide. If you are a registered user, we may use a cookie to save your settings and to provide customizable and personalized services. These cookies do not enable third parties to access any of your personally identifiable information. [Advertisers and partners may also use their own cookies. We do not control use of these cookies and expressly disclaim responsibility for information collected through them.] We use Google Analytics, a web analysis service provided by Google. Google Analytics collects cookies and usage data to track and examine users’ use of the Service, to prepare reports on that use and to share these results with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Google’s privacy policy is available at

Computer Hardware and Software. We may also collect certain information about your computer or device hardware and software. An Internet Protocol (“IP”) address is a unique string of numbers that is assigned to your computer by your Internet Service Provider. Web servers automatically identify your computer by its IP address. We will use your IP address to help diagnose problems with our server and to administer our Service. Your IP address also may be used to gather broad demographic information. We may also gather information about your internet service provider, browser type, operating system, access times, information about your mobile devices (including the mobile phone number you use to connect with the Service), your temporary geo-location and information about which pages you visit on our Site or through our App.

We may use all of the information we collect to provide our services to you, evaluate our users' preferences, improve our programming, and facilitate third-party reporting of Internet usage. We will not use or disclose Personally Identifiable Information for any advertising purpose.

What if I need to review or change the personal information I previously disclosed?

We encourage Hammer Price users to update and edit their Personally Identifiable Information and keep it current. You can easily correct or update your Personally Identifiable Information at any time in the Settings menu.

What kind of security is used to protect my information?

We store all user information in secure databases protected via a variety of access controls. This data is accessed only for the purposes specified in this privacy statement.

Who has access to my information?

We do not share Personally Identifiable Information with other companies (apart from those acting as our agents in providing our service to you, who agree to use it only for that purpose), except as necessary to fulfill a transaction you have requested, or unless you otherwise give us permission to do so. Live Auction Results will comply with all lawful legal requests for information and may be required to share your information in response to legal process, such as a court order or subpoena.

As we develop our business, we may buy or sell assets, and, depending upon the transaction, your Personally Identifiable Information may be one of the transferred assets. In the event that we are acquired by another company, your Personally Identifiable Information may be part of the assets transferred to the acquiring party.

What about other companies featured on Hammer Price?

We will not reveal any Personally Identifiable Information to any advertisers or companies featured on Hammer Price. In some circumstances, we may use or disclose Non Identifiable Information and Other Collected Information for advertising purposes. This information may be used to assess the size of a particular advertising market or to solicit information or advertisements to certain categories of users. For example, we may facilitate an advertising partner that wishes to market a product to males of a certain age located in Texas. If you respond to or interact with a directed advertisement, the advertiser may be able to infer information about you based on the criteria established for displaying the advertisement. If you choose to provide personally identifiable information to an advertiser, the advertiser may be able to associate that information with additional inferred information used to establish the criteria for displaying a particular advertisement.

What about third-party websites, services, and technologies?

We may provide links to third-party websites on the Site, in the App, or in other communications to you. These links may appear as a specific domain name or URL or may be activated by clicking on an advertisement or other icon or graphic. Please be aware that other websites and services, including the websites of third parties that you connect with through the Service, may collect personally identifiable information about you. We cannot control and are not responsible for the information collection practices of any third-party websites, services or applications. We encourage you to carefully review their terms of use, privacy policies, and any other legal notifications before using or providing information through such websites, services or applications. Further, the Service may employ third-party technologies that require you to accept such third-party’s terms. This Privacy Policy does not cover the information practices of those third-party technologies.

What about children’s information?

Neither our App nor our Site is directed to children under the age of 13. We assume users of our App or visitors to our Site are adults or minors supervised by a parent or guardian. We respect the privacy of parents and children and are committed to complying with the Children’s Online Privacy Protection Act. If a parent believes that his or her child has provided us with personal information, he or she can contact us via e-mail as listed below. We will promptly delete the information upon learning that it relates to a child under the age of 13.

Who can I contact if I have any questions regarding my privacy?

We would like to receive your comments and questions about this Privacy Policy and any other matter you have regarding our App. Please address comments or questions to us via e-mail to

Acceptance of privacy policy:

Your use of our App or Site, including any dispute concerning privacy, is subject to this Privacy Policy and our Terms of Service. BY USING OUR APP OR SITE, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY AND OUR TERMS OF SERVICE. We reserve the right to modify this Privacy Policy at any time by posting the changes on this page. Please check the revision date at the bottom of this page to determine if the policy has been modified since you last reviewed it. Your continued use of our App or any portion of our Site following posting of the updated Privacy Policy will constitute your acceptance of the changes.